social media and SEO

Search Engine Optimization & social media In 2016

The Importance of Social Media Integration in SEO

No online marketing or SEO campaign is ever complete without social media integration. From Facebook to Twitter, there are now over 500,000 global companies listed within these platforms. The social media networks are vital in establishing brand validity and awareness – while helping businesses secure higher visibility across Google and vast digital networks. With precise and concise profiles, you can truly extend your brands reach on the Web. Clients are also able to generate a lasting buzz about their products and services, while targeting niche, core, or mass audiences. According to SEO experts and industry gurus, companies without a strong online and social media presence are literally targeting less than half of the consumer buying base.

Social Signals and Back-links

As the world’s largest and most popular search engine, Google continues to be a central hub for SEO and marketing tools. As part of its recent updates and changes to algorithm, all sites must have relevant and high-quality content. Failure to abide by these White Hat criteria can result in dwindling rankings or even permanent removal from the search engine all together. Furthermore, all sites and online venues must also be optimized for mobile viewing. This allows your pages to be accessible via wireless, remote, and digital devices. Google has also mandated that sites have effective social media integration – since they rely on social signals and trends to determine recurring web traffic and customer patronage. These statistics are also vital in link-building, which connects clients and visitors to the products and services they seek online.

Social Media and Local Search Results

Social media integration also plays a vital role in local search result listings. In fact, embedded and keywords are instrumental in link-building, as well as in connecting clients to the specific services and products they seek. With localization, SEO is designed to secure the above but at a strong grassroots level. This means your site, blog, or online store appears in local results, citations, maps, and listings. With any social media campaign, however, the “less is more” approach is crucial. This means your content has to be streamlined and centralized across the board. The use of consistent templates also establishes uniformity in design, while content must be easy to scan and digest.

Social Media Experts

If you are ready to take your brand to the next level, local SEO and social media experts can achieve your desired results. With years of extensive industry experience, they have the tools and expertise to help your business remain competitively viable. Contact us today and experience the results!

Website Hosting 2016

Website Hosting With the best customer service for 2016

Website Hosting With the Best Customer Service For 2016

For your business to succeed in the coming year, you need to have an online presence. Part of that is a good web host – your website should sit on a platform that is stable. It remains up to you to find the best host possible. There are three companies that have excelled in the past year and you can be sure that by choosing any of these3, you will be getting the best web hosting any business can hope for. They are SiteGround, WP Engine and A2 Hosting. These companies have retained a large number of customers and all of them enjoy hosting services with a difference. Here is what you will get if you choose SiteGround, WP Engine or A2 Hosting:

•    There is no downtime. Downtime is any time that potential clients try to reach your website but don’t succeed because the website is down. This can cost you a lot of money and you lose the trust of clients. As hosts, these 3 companies are great at ensuring that their clients’ websites are up all the time. If there is any accidental downtime they are quick to resolve the problem.

•    All 3 companies are very serious about security. One of the biggest concerns for businesses today is security. They want to know that their websites cannot be hacked. SiteGround, WP Engine and A2 Hosting all use superior software to protect all their clients.

•    Speed is very important when it comes to dedicated web hosting. The speeds that SiteGround, WP Engine and A2 Hosting offer are to be reckoned with. Websites load fast allowing your pot6ential clients to get to your website in record time.

•    All three host a variety of platforms. Whether your website is on WordPress, Joomla, Magento or any other platform they are able to accommodate it.

•    They all have incredible support teams. If you have a problem or a query you can be sure that there is someone at the other end who is ready with the answers that you are looking for.

•    They understand that they are working with small businesses just like yours and that is why they have different packages – you pay for what you can afford.

•    The do site backups regularly which means that in the event that there is a glitch you don’t lose any of the information on your website.

Don’t take risks with hosts that are yet to prove themselves. Contact SiteGround, WP Engine or A2 Hosting because they are the best in the business.

Top 5 social media marketing trends for 2016

The internet social marketing strategy is getting very competitive and it is very imperative to be a step ahead from your competitors.  The burden is upon us to come with new ideas that can help this approach survive other means that might erupt in 2016. 2016 is appearing to be promising with new trends that you have to watch out for. Getting a clue about these 2016 trends will help you plan and budget appropriately. We do not want you to be taken an aware. However, you can keep room for chances of things remaining the same but being agile and updated is the best way to be fully prepared for any changes. New waves of social media platforms like Periscope or Snapchat will see to your company’s success if put in place.

Live social media

New social media is proving to be taking the lead. This is because they give the users that live experience when chatting and communicating with one another. Periscope, Blab, and Snapchat is almost in every body’s top phone apps. For a successful social marketing hack, put these apps in your top list as the new wave of social media marketing platforms in 2016. Live streaming apps are taking the social world by storm and Facebook if it doesn’t pull up their game it will only be an option for users.

Publishing platforms on social media

Facebook’s Instant Articles online publishing platform should be something to look out for in 2016. Not only Facebook will keep this going but other social media platforms are going to come up with improved social apps angling not only to get customers, but to keep them as well. This kind of social competition should be a focus for improved and high service delivery in terms of social marketing in 2016.

Mobile and ecommerce

The introduction of the buy button by the social media big heads like Twitter, Pinterest, and Facebook, be ready for other social apps like Instagram, Snapchat, and Vine take the same route. In 2016, In-app innovation will be the top agenda for all social media platforms. It will be a very good thing most especially for social marketers.

Privacy and user security

Following this years security breaches like the infamous Ashley Madison, user are now very demanding on how safe is their data and information online. Snapchat has seen an explosive user range due to a more secure communication means it has secured for its users. In 2016 only social media platforms that offer adequate security to users will thrive. This should be taken in to note by online social marketers.

Organic visibility will see an increase.

By 2016, social marketing will become more accessible to many businesses; this will be very advantageous and create competition. The competition in organic visibility has pioneered Facebook to regulate people to buy advertising. This is likely going to raise advertising costs in 2016 due to this regulation.